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A leading sports marketing company in China, specifically proficient in terms of sports entertainment consulting, athletes brokerage, event management and sports public relations

SECA IS:

Experience
12 Olympic Game strategy and activation experience at all levels and in multiple markets;
Content Creators
Expertise in creating sports/entertainment properties to drive clients business objectives including broadcast quality event creation and production;
Connected
Relationships with key stakeholders in the Chinese Sports sector
International
The team consists of a group that has experience working with leading sports properties and international/national brands


THE MANAGEMENT TEAM:


Li Sheng - President and Chief Executive Officer
Li Sheng is the President and CEO of SECA.  He received his MBA in the Warsaw Sports Center of the University of Oregon.
Li was the former Vice President of Market Development and China Head of Marketing for Visa.  From there is became the first ever General Manager from mainland China in Visa’s twenty year history in mainland China.  He led the global task force for the Visa Beijing Olympic Game sponsorship and delivered one of the most successful activation programs in Visa’s twenty years of Olympic Sponsorship history.

Chu, Edmund - Managing Director – Talent & International Development
Jia, Vivian - Vice President – Business Development
Lau, Alex - Vice President - Production
Leung, Chris - Vice President – Sponsorship
Wang, Ting - Vice President – Government Relationships
Yu, Lei - Vice President – Sports and PR